Doesn't the entire Joe Six-pack rhetoric get it deeply wrong? Isn't it the case that populist rhetoric should be speaking to us the common drinker, the Joe Twelve-pack? Joe Six-Pack screams of the moderation of microbrews and "well-crafted" beverages. We should ask instead for the rhetoric of those who know how sad Tuesday nights end up.
Joe 6/12 pack is a plumber!
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