Joe 12 pack

Doesn't the entire Joe Six-pack rhetoric get it deeply wrong? Isn't it the case that populist rhetoric should be speaking to us the common drinker, the Joe Twelve-pack? Joe Six-Pack screams of the moderation of microbrews and "well-crafted" beverages. We should ask instead for the rhetoric of those who know how sad Tuesday nights end up.

1 comment:

Mr. Diaz said...

Joe 6/12 pack is a plumber!