"oh God, the sublime suffering"



Brilliance from the Onion today. Now I'm thinking of extended products along these lines (sort of the inverse of Bloch finding utopia in makeup, fascism, Tylenol). Rather, the location of a pain principle in all products. How about Pierre Klossowski Home Defense Systems, which only sound the alarm if the intruder is not a Sadean neighbor carrying sharp objects.

Snippet from the article:

A nationwide advertising campaign for the new medication is slated to begin next week. In the first of two 30-second TV spots, a woman is shown walking outside on a winter's day and coming upon a puppy that has frozen to death. As she stares unblinkingly at the small, frail carcass, a disembodied announcer tells viewers: "Don't spend another day unable to shed a single tear for the eternal tragedy that is existence. Embrace the pain. Advil pain. It's the only thing that's real."

3 comments:

CR said...

Ah, I get to leave you one of my favorite things in the world:

http://tinyurl.com/6hownl

Nice new blog, btw...

Benjamin said...

surely the Klossowski defence system should only sound if the intruder is not willing to sleep with one's partner (according to the law of hospitality)...

Evan said...

CR,

"Niagra". I love it. A mix of the promise of 1950's Honeymoon trips with the generalized promise of the roar of gushing liquid.

In some principle of montage leaving images in my head to endlessly recombine, the union of expensive pet clothing and Niagra is particularly obscene.